KATHLEEN MORRISON
I am an interdisciplinary writer who specializes in healthcare and science. I have worked on long form and short form copy for emails, blogs, websites, and print. I offer years of experience writing for academic and consumer audiences, and I am adept at breaking down complex concepts for any type of reader. Check out my writing samples, and get in touch directly if you have any questions.
BLOG
Here you will find links to a small selection of my blog writing. You can find more of my work at apostrophe.com/blog. For samples of my academic work, please contact me at kat.morrison12@gmail.com.
COPY YOU CAN TOUCH
PACKAGING
"Own the day. Own your look. With this prescription, personalized for you."
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"So you can own the day."
"Simply put, dermatologists are experts at getting you healthy skin and hair. At Apostrophe, we combine their years of experience with affordable medications so you can show the world the best version of you."
"Through an online visit with one of our board-certified dermatologists, you'll receive a personalized treatment plan delivered to your door."
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"Best face forward."
"We live in our skin, so it should feel healthy and protected. Our dermatologists craft treatment plans to restore your skin to its natural beauty while preventing future damage."
"Retinoids, the cornerstone of our treatment plans, promote healthy cell turnover and the production of new collagen."
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"Wink, wink."
"Are your lashes real?' Prepare to respond to this compliment often. Our eyelash treatment plan centers on Latisse(R), the only FDA-approved solution to grow lashes. Within 16 weeks, most patients see their lashes get longer, darker, and more lush."
"Latisse(R) works by extending the natural growth period of lashes."
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"Good hair, do care."
"Your greatest hair days are not in the past – but in the future. Apostrophe treats male pattern baldness with the only FDA-approved prescription treatment, finasteride. It can regrow thinning hair and stop hair loss in its tracks."
"Finasteride protects hair follicles and prevents hair loss by inhibiting the production of dihydrotestosterone."
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"The Apostrophe advantage."
"Quick visual diagnosis
Dermatologists have been performing visual diagnoses for decades, but now we're making them available online. With a few pictures, you can receive a diagnosis from one of our board-certified derms in just 24 hours."
"Personalized treatment
Your Apostrophe dermatologist crafts a personalized treatment plan that is delivered to your door. You'll only receive the most effective and scientifically-proven ingredients, plus your medication will be tailored to your specific needs."
"Affordable prescriptions
Taking care of yourself should never break the bank. We take out the middlemen to ensure your treatment and prescriptions are affordable."
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"Wait, there's more – we just can't fit it all into this booklet."
"Learn more about our services at apostrophe.com"
Feel free to get in touch 😉
"I started writing because I had a need inside of me to create something that was not there."